Abstract

Generative artificial intelligence is used to create new content and solutions through its ability to discover relationships in raw data, thus simulating the human thinking process. One particularly popular tool of this type is ChatGPT, which generates text and helps to solve a variety of problems. Consequently, it can also support company management by helping in the performance of various functions. By automating routine tasks, for example, it allows employees to focus on more strategic activities, while the use of data to identify trends supports informed decision-making, which enhances a company's competitiveness and efficiency.

The primary objective of the presented paper was to identify the key areas of application of ChatGPT in management. Accordingly, a quantitative and qualitative bibliometric analysis of the literature on this subject from the Web of Science and Scopus databases was undertaken, with a targeted selection of examples for case studies made based on the main research areas identified through bibliometric mapping. The article not only outlines the general trends related to the growth of the literature on ChatGPT in the field of management and quality sciences, but also specifies the main ways in which this tool supports management. It was noted that due to its ability to generate, automate, analyse and optimise, ChatGPT in management practice primarily supports (internal and external) communication, data use and problem solving.

Keywords: ChatGPT, management, generative artificial intelligence, AI, artificial intelligence in management

References

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