Cooperative platforms as an attempt to revise the corporate model of sharing economy
Karolina Mikołajewska-Zając, Olga Rodak
Abstract
Sharing economy was supposed to be a phenomenon leading to a reform of the socio-economic system. However, monetization of work performed by online communities collaborating towards creation and maintenance of portals such as Uber and Airbnb triggered the formation of a model of capitalism which rests upon the idea of corporation as a broker in transactions between individual providers and the recipients of services. The adverse effects of "platform capitalism", i.e., excessive concentration of ownership and relaxation of employment, have led to a countermovement, namely platform cooperativism. This article analyses the phenomenon of platform cooperativism, that is, the movement which aims at revising the current direction of the development of sharing economy by suggesting an alternative, socially-distributed ownership and management model. In order to achieve that, we expose the main tensions accompanying the expansion of sharing economy which is interpreted as a "double movement" in Karl Polanyi's terminology, or public opposition to the commodification of further spheres of social life. We contend that the tensions between corporate sharing economy and platform cooperatives touch upon issues critical to economic theory, such as the boundaries of work, management and profit distribution, as well as the meaning of innovation.
Bibliography
- Alvesson M., Karreman D., Qualitative Research and Theory Development. Mystery as Method, Sage Publications 2011.
- Bercovici J., TaskRabbit Quadruples Its Business, Says It Will Turn Profitable in 2016, Inc., 2016, http://www.inc.com/jeff-bercovici/taskrabbit-becoming-profitable.html.
- Beverungen A., Böhm S., Land C., Free Labour, Social Media, Management: Challenging Marxist Organization Studies, "Organization Studies" 2015, Vol. 36, No. 4, s. 473-489, http://dx.doi.org/10.1177/0170840614561568.
- Bower J.L., C.M. Christensen, Disruptive Technologies: Catching the Wave, "Harvard Business Review", 01.02.1995, https://hbr.org/1995/01/disruptive-technologies-catching-the-wave.
- Bruns A., Blogs, Wikipedia, Second Life, and Beyond. From Production to Produsage, Peter Lang, 2008.
- Burawoy M., Facing an unequal world, "Current Sociology" 2015, Vol. 63, No. 1, s. 5-34, http://dx.doi.org/10.1177/0011392114564091.
- Carson B., Report: Uber was on track to top $1.5 billion in revenue last year, Business Insider, 2016, http://www.businessinsider.com/report-uber-15-billion-revenue-in-2015-2016-1.
- Dervojeda K., et al., The Sharing Economy. Accessibility Based Business Models for Peer-to-Peer Markets, Business Innovation Observatory, European Comission, European Union, 2013.
- Forte A., Lampe C., Defining, Understanding and Supporting Open Collaboration: Lessons from the Literature, "American Behavioral Scientist" 2013, Vol. 57, No. 5, s. 535-547, http://dx.doi.org/10.1177/0002764212469362.
- Fuchs C., Sandoval M., Introduction: Critique, Social Media and the Information Society in the Age of Capitalist Crisis, [w:] C. Fuchs, M. Sandoval (eds.), Critique, Social Media and the Information Society, Routledge, New York-Abingdon 2014.
- Irani L., Difference and Dependence among Digital Workers: The Case of Amazon Mechanical Turk, "South Atlantic Quarterly" 2015, Vol. 114, No. 1, s. 225-234, http://dx.doi.org/10.1215/00382876-2831665.
- Jemielniak D., Życie wirtualnych dzikich. Netnografia Wikipedii, największego projektu współtworzonego przez ludzi, Poltext, Warszawa 2013.
- Kenney M., Zysman J., The Rise of the Platform Economy, "Issues in Science and Technology" 2016, Vol. 32, No. 3, http://issues.org/32-3/the-rise-of-the-platform-economy/.
- Kobus M., Jemielniak D., Ekonomia daru i społeczności otwartej współpracy - nowe kierunki badań społecznych, "e-mentor" 2014, nr 4(56), s. 4-9, http://dx.doi.org/10.15219/em56.1116.
- Lampinen A., Deceptively Simple: Unpacking the Notion of "Sharing", "Social Media + Society" 2015, Vol. 1, No. 1, http://dx.doi.org/10.1177/2056305115578135.
- Lobo S., S.P.O.N. - Die Mensch-Maschine. Auf dem Weg in die Dumpinghölle, "Der Spiegel?, 3.09.2014, http://www.spiegel.de/netzwelt/netzpolitik/sascha-lobo-sharing-economy-wie-bei-uber-ist-plattform-kapitalismus-a-989584.html.
- Martin C., The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?, "Ecological Economics" 2016, Vol. 121, s. 149-159, http://dx.doi.org/10.1016/j.ecolecon.2015.11.027.
- McIntyre D., Airbnb Reaches $25.5 Billion Valuation, 2015, http://247wallst.com/services/2015/11/21/airbnb-reaches-25-5-billion-valuation/.
- Miller A.B., Enspiral: Changing the Way Social Entrepreneurs Do Business, Schareable, 2014, http://www.shareable.net/blog/enspiral-changing-the-way-social-entrepreneurs-do-business.
- Morozov E., Don't belive the hype, the 'sharing economy' masks a failing economy, "The Guardian", 27.09.2014, https://www.theguardian.com/commentisfree/2014/sep/28/sharing-economy-internet-hype-benefits-overstated-evgeny-morozov.
- Morozov E., Szwindel Ubera, kant Facebooka, "Gazeta Wyborcza", 13.06.2015, http://wyborcza.pl/magazyn/1,145323,18111508,Szwindel_Ubera__kant_Facebooka.html.
- P2PF Wiki, Infrastructure https://wiki.p2pfoundation.net/Category:P2P_Infrastructure.
- Pasquale F., The Black Box Society. The Secret Algorithms That Control Money and Information, Harvard University Press, Cambridge MA 2015.
- Polanyi K., Wielka transformacja, PWN, Warszawa 2010 (1944).
- Rosati E., Italy to adopt first "Sharing Economy Act? in Europe - but does it share EU law principles?, http://ipkitten.blogspot.de/2016/03/italy-to-adopt-first-sharing-economy_11.html.
- Russell A., Vinsel L., Hail the Maintainers, "Aeon", 07.04.2016, https://aeon.co/essays/innovation-is-overvalued-maintenance-often-matters-more.
- Schneider N., Here's my plan to save Twitter: let's buy it, "The Guardian", 29.09.2016., https://www.theguardian.com/commentisfree/2016/sep/29/save-twitter-buy-platform-shared-ownership.
- Schneider N., Owning is the New Sharing, Schareable, 2014, http://www.shareable.net/blog/owning-is-the-new-sharing, [18.07.2016].
- Scholz T., Platform Cooperativism: Challenging the Corporate Sharing Economy, Rosa Luxemburg Stiftung, New York 2016.
- Scholz T., Schneider N. (eds.), Ours To Hack and to Own. The Rise of Platform Cooperativism, a New Vision fot the Future of Work and a Fairer Internet, OR Books, New York-London 2016.
- Schor J., Debating the Sharing Economy, A Great Transition Initiative Essay 2014, http://www.greattransition.org/publication/debating-the-sharing-economy.
- Slee T., What's Yours Is Mine, OR Books, New York-London 2015.
- Tomassetti J., Does Uber redefine the firm? The Postindustrial Corporation and Advanced Information Technology, "Hofstra Labor and Employment Law Journal" 2016, Vol. 34.
- Uber - stanowisko UOKiK, https://uokik.gov.pl/aktualnosci.php?news_id=12352&print=1.
- Vegh S., Profit Over Principles: The Commercialization of the Democratic Potentials of the Internet, [w:] K. Sarikakis, D. Thussu (eds.), Ideologies of the Internet, Hampton Press, Cresskill 2006.
- Wedde P., Wedde I., Schöne neue "share economy"?, Friedrich Ebert Stiftung, 2015, http://library.fes.de/pdf-files/managerkreis/11265.pdf.
- West E., Doing more together, together: seeding a Collaborative Technology Alliance, Enspiral Tales, 2015, https://medium.com/enspiral-tales/doing-more-together-together-seeding-a-collaborative-technology-alliance-82243ea30d41#.sktiznvoq.
- Wright E.O., Envisioning Real Utopias, Verso, London 2010.
Add to: Del.icio.us Facebook Wykop Twitter.com Blip.pl Digg.com
AUTHORS |
About the article
DOI: https://doi.org/10.15219/em66.1265
The article is in the printed version on pages 67-73.
How to cite
Table of contents