Abstract

Contemporary organizations face a difficult challenge related to the necessity of maintaining the motivation of employees who need to deal with high uncertainty and adapt to constant changes in their environment. Researchers who focus on the functioning of people in organizations highlight that increasingly often efforts of managers who attempt to influence employees are perceived by the latter with considerable skepticism and are seen as a potential manipulation. The article proposes that one of the means that can allow for more effective and at the same time more ethical communication in the organization (not only between managers and subordinates) are narratives. The article presents them as a natural form of explaining reality by humans and as a method of influencing. In addition, the mechanisms responsible for the effectiveness of the narrative are analyzed in the manuscript and, on their basis, important criteria that should be met by an effective narration are proposed.

Keywords: communication in the organization, narrations, efficiency

References

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